Who Created the First Valentine’s Day Box of Chocolates?
As you shop for your loved one, you’re sure to see bright red heart-shaped boxes filled with chocolates and other goodies on store shelves. It wouldn’t be Valentine’s Day without them, would it? Coming from the cardboard packaging industry, these heart-shaped boxes are undoubtedly the love of our hearts. But how do they actually come about? Surprise! The heart-shaped box was not invented by a comatose lover. In fact, it was a very clever marketing idea. Our industry knows how much cardboard packaging can help sell a product, as did Richard Cadbury of The Famous Chocolate Company, who created the first Valentine’s Day heart-shaped box . Back to England in the mid-nineteenth century. At this time, the commercialization of Valentine’s Day was in full swing, and it was common practice for Victorians struck by Cupid to give each other gifts for the romantic holiday. Red Heart Box of Chocolates As it happened, Richard Cadbury found himself in a position to capitalize on th...